How Tayo works

Tayo is an AI coaching tool shaped by coaching industry standards and experts to help you gain clarity on what matters most. It is not a human, therapist, or medical, legal, or financial advisor.

Built to ICF coaching standards, with two ICF-credentialed coaches as advisors.

The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” At its heart, coaching is about exploration. Through powerful questions and honest reflection, a coach helps you find your own answers, whether for life decisions, career shifts or everyday challenges. It goes beyond quick fixes to build lasting change.

You pick one of four coaches built for common needs (for example, self-clarity, focus or action). Then you choose a length: 15, 30 or 45 minutes. The coach listens, asks one question at a time, and plays back what you said.

After each session, you get:

• A recap of the session.
• Where you've been: a timeline of your story so far.
• Who you are: your portrait across seven life areas.
• Where to next: a plan with next steps.
• Up to 7 recommendations.

Each one fills in as you talk, and you can correct anything.

Tayo sorts what you say into seven life areas, based on SAMHSA’s Eight Dimensions of Wellness. Five areas are scored with Harvard’s Flourishing Measure; the other two use Tayo’s own questions. Two separate AI reads score each area, and a score shows only when they agree.

Tayo gives you up to 7 recommendations based on what you shared you want to work on. They can include content, products and services, and people to learn from.

Picks are based on your needs and goals. Tayo isn't paid for any of them.

Tayo is coaching, not therapy.

If you're in danger or thinking about hurting yourself or someone else, call or text 988 (in the US). In an emergency, call 911.

If you say you or someone else is in immediate danger, Tayo shows you crisis resources, and within a day the founder gets an email that it happened. The email shows your account and the time, never what you said. The founder may email you once to check in and share support resources. If you delete the session first, no email is sent.

• Never sold: your data is never sold, and never shared with advertisers.
• Never trains AI: your sessions never train AI models.
• Your sessions stay private: Tayo's team doesn't look at your sessions, except to fix a problem you report or when the law requires it.
• Only shared to run Tayo: with the services that run Tayo, and no one else.
• Protected: your data is encrypted, and access is limited to the systems that need it.
• Yours to delete: delete a session, something you shared, or your whole account yourself, in the app.

When you tap to talk, your words turn into text. Tayo never keeps the recording. If you share a file, Tayo reads it, keeps only the text, and deletes the file. It's gone from Tayo right away, and from our backups within 7 days. You can edit or delete that text any time.

You can delete a session, something you shared, or your whole account yourself, in the app. It's gone from Tayo right away, and from our backups within 7 days.

If you joined through an organization, it never sees what you say or your individual answers and scores. It only sees combined results across the whole group, like average ratings and how many people took part.

Full details are on our privacy page.