Before you begin
Questions worth asking
If something here isn’t answered, write to us.
contact@mytayo.aiUnderstanding coaching
What is coaching?
The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” At its heart, coaching is about exploration. Through powerful questions and honest reflection, a coach helps you find your own answers, whether for life decisions, career shifts or everyday challenges. It goes beyond quick fixes to build lasting change. Research reviews find coaching helps people reach their goals and feel better (Theeboom 2014; Jones 2016).
Is Tayo therapy?
No. Therapy is health care from licensed professionals that treats mental health conditions, often by working through the past. Coaching looks ahead: it helps you set goals across your whole life and act on them. If you're in danger, Tayo shows you crisis resources right away.
Why AI instead of a human coach?
Because most people can't pay for a human coach. Coaching can cost up to $500 an hour. Human coaching is great, and we're not replacing it. We're reaching people who were never offered it.
Why not just use ChatGPT?
ChatGPT answers questions. Tayo coaches you. It follows ICF coaching standards, so it asks questions instead of giving advice. It remembers you across sessions and builds a picture of your whole life in your own words. Then it turns that into a plan and a short list of next steps, instead of more information to sort through. And your sessions never train AI models.
Is Tayo for me?
Who is Tayo for?
Young adults, about 20 to 30, especially first-gen and low-income. If you're the first in your family to figure something out, or you're carrying a lot: family, finances, work and more, Tayo is for you.
What makes Tayo different from other coaching options?
Other options include platforms like BetterUp, freelance coaches, and coaching programs run by nonprofits. BetterUp is usually paid for by employers, freelance coaches can cost $200 to $500 an hour, and nonprofit programs often focus on one area, like school to career. Tayo looks at your whole life and works online.
What does it cost?
Coaching that can cost up to $500 an hour, free during beta in exchange for honest feedback.
How Tayo works
How long is a session?
15, 30 or 45 minutes.
What do I get after a session?
A recap, dashboards, a plan, and recommendations across content, products, services and people to learn from. Picks are based on your needs and goals. Tayo isn't paid for any of them.
Am I talking to a real person?
No. Tayo is an AI coaching tool built to ICF standards, with input from two ICF-credentialed coaches.
Can I change coach?
Yes, at the start of any session. You keep everything. Your recaps and dashboards belong to you, not to one coach.
What technology is Tayo built on?
Tayo uses AI from leading providers. See the full list on our Privacy page.
Your privacy
What happens to what I say?
We use your data to run sessions, write recaps, build your portraits and create recommendations. Tayo's team doesn't look at your sessions, except to fix a problem you report or when the law requires it. Full details are on our privacy page.
What happens to my data?
Tayo uses what you share only to coach you, keep you safe and build your portraits, plan and next moves. A small Tayo team can access your data, but they only read your sessions if you report a problem or the law requires it. It's never used to train AI. Delete a session or your account any time. Full details are on our privacy page.
About us
Who is on your team?
A small team plus advisors, including two ICF-credentialed coaches and leaders who work with young adults.
